Dear customers,

In order to view and purchase products from our lifestyle and merchandising range, you must register with your vehicle registration certificate or vehicle title for your original BMW ALPINA automobile in your customer account from January 1, 2026. 

ATTENTION: Your name must be visible on the document and match the name on your customer account!

Once you have successfully uploaded a copy of your purchase contract and it has been verified, we will activate your account and you will be able to use the lifestyle section as usual (this may take up to 30 minutes after receiving confirmation).

Please log in to your customer account to activate the upload link.

If we have already approved your access to the lifestyle section, please log in with your customer account.